Grow Your Faire Sales and Wholesale Revenue with Cold Email
Faire is an excellent platform to connect with retailers, but expanding your reach requires more than just waiting for orders to roll in.
Cold outreach can help you land new accounts—whether it’s gift shops, convenience stores, boutiques, or other small retailers. Here’s a guide to crafting email campaigns that drive sales and boost your wholesale revenue.
1. Identify Your Niche
Start by figuring out what types of retailers would be most interested in your products.
Competitor store finder pages are a goldmine for inspiration—many brands list the retailers that carry their products. For example:
- A candle company might target gift shops, home decor boutiques, and spas.
- A snack brand might look for convenience stores, small grocers, and cafes.
Additionally, tools like Beyond Local can help you scrape Google Maps for detailed retailer lists. Search for keywords like “gift shops near me” or “specialty food stores,” or hire someone on Upwork to generate these lists for you.
2. Draft Your Email Templates
Your emails should be short, clear, and focus on encouraging action. Including a specific incentive, like a free sample, can make all the difference. Here’s an example:
Hi [Name],
I’m [Your Name] from [Your Brand]. We create [Your Bestselling Products], and I think they’d sell well in [store type, e.g., gift shops, convenience stores, or boutiques].
Here’s a link to our Faire profile: [Faire Link]. If you’re interested, I’d love to send you a sample or answer any questions!
Best,
[Your Name]
Why It Works
Offering one clear incentive—whether it’s a sample, discount, or free shipping—makes it easier for store owners to say yes.
3. Start Sending Emails
You don’t need fancy tools to get started, but your approach will depend on your scale:
- Under 20 Emails/Day: Use a standard Gmail account.
- High Volume Outreach: Use email tools like Instantly to automate sending, manage follow-ups, and track open rates.
4. Follow Up Once or Twice
A polite follow-up 5–7 days after your first email can make all the difference. Here’s an example:
Hi [Name],
I wanted to follow up on my last email. Let me know if you’d like to check out our products or try a sample—our Faire profile is here: [Faire Link].
Best,
[Your Name]
Why It Works
A short follow-up reminds store owners of your offer without being pushy.
Closing Thoughts
With tools like Beyond Local and a clear outreach strategy, cold emails can help you land valuable partnerships and grow your Faire sales. Focus on targeting the right stores, offering incentives, and following up consistently (and politely) to turn leads into loyal customers.